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          State of the CMO 2019

          CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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          Blog Posts

          The trouble with Scotty from Marketing

          As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

          Natalie Robinson

          Director of marketing and communications, Melbourne Polytechnic

          How do we break out of our marketing echo chambers?

          Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

          Steve O'Farrell

          Managing Partner, The Royals

          Taking performance cues from east Asian markets

          As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

          Dr Chris Baumann

          Associate professor, Macquarie University

          Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

          denysf

          The trouble with Scotty from Marketing - The CMO view - CMO Australia

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          alone quotes

          RB Forever

          5 CMOs reflect on 2019, achievements and lessons learnt

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          very helpful article

          RB Forever

          Google's About Me page helps users control personal info

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          I have since discovered that Camp Australia is an organization that operates in total anonymity. With the only means to contact them bein...

          John

          How Camp Australia is optimising the customer journey

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          Some of them might actually work out for me. I appreciate your help. This article is really useful.

          Shirley Wheaton

          7 ways to bridge the chasm between marketing and customer experience

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